ACT Theory

  The ACT is a cognition theory developed by John R. Anderson an American Psychologist. He was born in 1947 in Vancouver, British Columbia. He was well known as Cognition Architect as he had expertized in Cognitive Psychology. Theory:- This theory talked about the tasks performed by Human Beings. Each and every task performed byContinue reading “ACT Theory”

International news agency

International news agency Reuters Reuters is an international news agency founded by Paul Julius Reuters. It was established in 1851. It was owned by Thomson Corporation in 2008. Its headquarter is in London. About Reuters:- Reuters worked at a Book Publishing firm in Berlin. In 1851 he moved to London and established a news wireContinue reading “International news agency”

News Agencies in India

News Agencies in India An Indian Journalist K.C Roy set up the first Indian News Agency called Press Information Bureau (PNB) in 1919. S. Sadanand established a nationalistic news agency called Free Press of India (FPI) in 1930 that could not run more than a year. In 1933, the UPI came out from FPI andContinue reading “News Agencies in India”

  Film Genres

 Film Genres  Genre Types(represented by icons)  Genre Descriptions   Action films usually include high energy, big-budget physical stunts and chases, possibly with rescues, battles, fights, escapes, destructive crises (floods, explosions, natural disasters, fires, etc.), non-stop motion, spectacular rhythm and pacing, and adventurous, often two-dimensional ‘good-guy’ heroes (or recently, heroines) battling ‘bad guys’ – all designedContinue reading ”  Film Genres”

Media Organization

PCI,First Press Council, & Second Press Council Press Council of India:- the press council is a statutory body and autonomous body which formulates guidelines and code of conduct for the press which is followed by members of the press voluntarily. It has the power of the Civil Court. The first press council was initiated byContinue reading “Media Organization”

The Osgood- Schramm Model

  In 1954 Charles E. Osgood presented the theory of meaning. Wilbur Schramm changed this theory of meaning into a model and after this model became the Circular Model of communication. Charles E. Osgood was an American Psychologist who developed the technique of measuring the ‘connotative meaning’ of the concept, known as semantic Differential. OsgoodContinue reading “The Osgood- Schramm Model”

Types of Propaganda

Types of Propaganda Propaganda is a form of communication design to influence people thinking and actions or influence the attitudes of communities towards the desired action. Propaganda is a way of communication which used to influence people opinion with regards to a particular object, subjects, cause or any issue. The word propaganda is often usedContinue reading “Types of Propaganda”