ACT Theory

  The ACT is a cognition theory developed by John R. Anderson an American Psychologist. He was born in 1947 in Vancouver, British Columbia. He was well known as Cognition Architect as he had expertized in Cognitive Psychology. Theory:- This theory talked about the tasks performed by Human Beings. Each and every task performed byContinue reading “ACT Theory”

International news agency

International news agency Reuters Reuters is an international news agency founded by Paul Julius Reuters. It was established in 1851. It was owned by Thomson Corporation in 2008. Its headquarter is in London. About Reuters:- Reuters worked at a Book Publishing firm in Berlin. In 1851 he moved to London and established a news wireContinue reading “International news agency”

News Agencies in India

News Agencies in India An Indian Journalist K.C Roy set up the first Indian News Agency called Press Information Bureau (PNB) in 1919. S. Sadanand established a nationalistic news agency called Free Press of India (FPI) in 1930 that could not run more than a year. In 1933, the UPI came out from FPI andContinue reading “News Agencies in India”

  Film Genres

 Film Genres  Genre Types(represented by icons)  Genre Descriptions   Action films usually include high energy, big-budget physical stunts and chases, possibly with rescues, battles, fights, escapes, destructive crises (floods, explosions, natural disasters, fires, etc.), non-stop motion, spectacular rhythm and pacing, and adventurous, often two-dimensional ‘good-guy’ heroes (or recently, heroines) battling ‘bad guys’ – all designedContinue reading ”  Film Genres”

Media Organization

PCI,First Press Council, & Second Press Council Press Council of India:- the press council is a statutory body and autonomous body which formulates guidelines and code of conduct for the press which is followed by members of the press voluntarily. It has the power of the Civil Court. The first press council was initiated byContinue reading “Media Organization”

one step flow theory

  This theory is also known as hypodermic needle theory, magic bullet theory and, powerful effect theory. According to the prior scholars of the communication, the mass communication medium is that much effected that they can easily change people ideas according to their own. Even they also have that much power to change the votingContinue reading “one step flow theory”


Television History Television experiment was first initiated in 1920 in the USA and Europe. After a few years of this experiment, the Iconoscope (the electric television tube) was invented in 1923. Iconoscope was the first video camera tube that has been used in early television camera’s. it was invented by Vladimir K. Zworykin. He alsoContinue reading “Television”