News Agencies in India

News Agencies in India An Indian Journalist K.C Roy set up the first Indian News Agency called Press Information Bureau (PNB) in 1919. S. Sadanand established a nationalistic news agency called Free Press of India (FPI) in 1930 that could not run more than a year. In 1933, the UPI came out from FPI andContinue reading “News Agencies in India”

one step flow theory

  This theory is also known as hypodermic needle theory, magic bullet theory and, powerful effect theory. According to the prior scholars of the communication, the mass communication medium is that much effected that they can easily change people ideas according to their own. Even they also have that much power to change the votingContinue reading “one step flow theory”