The Osgood- Schramm Model

  In 1954 Charles E. Osgood presented the theory of meaning. Wilbur Schramm changed this theory of meaning into a model and after this model became the Circular Model of communication. Charles E. Osgood was an American Psychologist who developed the technique of measuring the ‘connotative meaning’ of the concept, known as semantic Differential. OsgoodContinue reading “The Osgood- Schramm Model”