Aristotle Model

Aristotle was a Greek Philosopher in the ancient Greek. He was born (382-322 BC) in the city of Stagira in Northen Greece. He has been known as the father of  Western Philosophy. He was the writer of many subjects includes – Rhetoric, psychology, aesthetics, linguistics, economics, politics, poetry and many more.

About the speech:-

Aristotle believes that speech is a motivational factor. It has a great role to influence someone regarding your beliefs, ideas, practices, etc. according to him to know the effect of speech one should test the speaker, message and audience.

Theory:-

Aristotle developed a linear model of communication. It was proposed before 300 BC. In this communication process, Aristotle talked about five elements – Speaker, Speech, Occasion, Audience, and Effect.

aristotle

Aristotle model has five elements that talk about the communication process. This model is speaker centric. The main focus of this model is on speaker and speech. A speaker has the most important role here. He/she must be more effective while delivering a message to his/her target audience. He.she has the quality to persuade people, attract the attention of the audience. Speaker must be active during the course of delivering a speech.

This model is linear in nature so there is no option for feedback. Speaker is active and the audience is passive in this process who can be influenced by the speaker. This is a one way model from speaker to audience.

Aristotle’s idea is based on Rhetoric. Which means the art of persuasive or effective speaking. Rhetoric plays an important role in the process of successful communication. A person has the quality of persuasive speaking and effective ability to influence people.

Speaker:-

In this model of communication, the speaker has a vital role to play. He must organize his speech according to his audience and time need ( occasion). In this model, a speaker must select his words properly. He should not use the kind of words that are unable to understand by the audience. A speaker must keep in mind the importance of the event where he is going to deliver his speech.

He must understand his target audience, observe there needs and then only prepare his speech accordingly. He must have good communication skills, gestures, well dressed in front of his public. He must have good body language, ability to face public confidently, make eye contact.

This model is focused on the speaker (active) and interact with the attention of the audience (passive).

Example :

During election days (occasion) a politician (speaker) goes to the citizen (audience) to collect votes. He delivers a speech to collect votes and for that reason, he must take about his party’s objectives, plans, and services which is going to be designed for the public interest. Before coming in the front of the audience a politician must prepare his speech according to the need of the general public. The people will give a vote (effect) to that person if and only if he will able to persuade the public or gain their trust towards him.

Elements of a good communicator :-

Aristotle gave three elements of communication that must be present in an effective communicator.

1.     Ethos (characteristics): a speaker has the quality of characteristics that are enough to influence people easily. He can be an effective communicator. He could be a well-known personality whom people love the most and want to see him do work for them. That person could belong to any industry such as film, health, games, etc. nowadays personality from the film industry taking more interest in the field of politics and also getting the vote because of his or her characteristics already developed in public sphere.

2.      Pathos ( emotional bonding): a speaker must have a quality of create bond between people. If what you speak is important to people and they feel comfortable, connected & interested then only you as a speaker is qualified in the process of communication also make people believe you as more credible.  Emotional bonding makes the audience captivated. They also feel you like one of them.

For example: if rural people want toilets in their area and speaker talking about roads construction then it will not work out for both of them. You must need to know about their needs and wants first.

3.      Logos ( logical communication): don’t wander from your path. Always present logical communication. If people need water facility so do not talk about electricity there. What they need the know; all they want your knowledge about their need.

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